Back then, writing keyword-rich articles and building a whole lot of backlinks could bring you Search Engine traffic easily. With the implementation of AI, search engine optimization has changed dramatically. Google changes its algorithm from time to time that we have to adopt the changes into our sites to rank higher. However, some SEO tips work for any site, any time. Let’s talk about them below.
- Speed up your website
The first thing you should do on your website is removing anything that slows down your site. With emerging technologies, people have moved to content management systems rather than simple HTML sites to build better-looking, responsive, and feature-rich sites. However, most people tend to install unnecessary plugins and elements to increase the features. Many don’t realize that their actions impact SERPs and wonder why their site doesn’t rank.
Speeding up your website is the most important thing in SEO. Google is even planning a Page Experience Update on May 2021. They expect the sites to be fast and user-friendly. Page speed will become a major ranking factor after the update. After the algorithm update, many sites will be impacted because of the slow speed, and minimalist sites may rank higher in the SERPs. So, it’s better if you remove anything that slows down your site before the update.
- Write High-Quality Content
By high quality means that you should write human-readable content, not machine-readable ones. Search engine spiders will come to your site to grab your site’s data, but it’s humans that read your content and buy your products. So, if you want to have convertible traffic, you should write high-quality content written for humans, not bots.
- Use a simple, readable URL Structure
It’s not easy to remember a URL like
But it’s easy to remember a URL like
Although there’s no difference between both URLs for search engine spiders, Google has programmed them to give more juice to human-readable URLs. Using a human-readable URL structure can help both the bots and humans what to expect on that specific page.
If possible, use a maximum of 4 words in the URL to make the URL memorable, easy to type, and search engine friendly. Copyblogger does the same thing. Avoid using stop words like a, an, but, the or in. Use hyphens for the URLs not underscore and avoid using capital letters in the URL.
- Update the site regularly
Google tends to give more scores to sites that have unique content. However, unique content creation is something that most B2B and B2C marketers struggle with.
According to Moz, Google prefers fresh content most of the time and tends to give higher rankings.
Although creating unique and engaging content is not easy, you can accomplish the same results by frequently producing fresh content. Regular updates of a site trigger Google as a live site, and they often check the site for more; the result is a better score in SERPs.
- Build a Backlink Profile
Although Google keeps declining the impact of backlinks for SEO, it’s still the lifeblood of SEO. Sites that have backlinks still receive more SERP scores from Google.
But, things changed a lot. The backlinks should come from relevant and trustworthy sites. The good old rule of “The More backlinks, the better” doesn’t work anymore. Having more backlinks can hurt your site rankings if they are not relevant.
So, how do you build a good backlink profile? Just create helpful content and link back to authoritative sites. And ask influencers to link back to you. Content usually receives natural backlinks from influencers if they are unique and valuable.